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  <url>
    <loc>https://www.brother3media.com/animation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/1586921726614-WDCY2D2HJVCDGBDV94JY/B3-Collage.png</image:loc>
      <image:title>Animation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brother3media.com/brand-voice</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847763854-OGJIPZXLM6WQ3QJW4MYL/image-asset.jpeg</image:loc>
      <image:title>Brand Voice - CUSTOMERS TRUST BRANDS THEY KNOW</image:title>
      <image:caption>One of the best ways to build trust is to behave in a consistent manner. Consistent communication using an established brand voice is crucial to getting your intended audience to feel like they “know” your brand (see: Brand &amp; Campaign Design). If they know your brand, they’re more confident to pursue an interaction, because they already have an expectation of how it will go.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847764497-5VRB0KFO9K6GFADNYCRQ/image-asset.jpeg</image:loc>
      <image:title>Brand Voice - HOW TO FIND YOUR BRAND VOICE</image:title>
      <image:caption>A good test for brand voice is to ask yourself if your logo weren’t there, would a customer recognize something as being from your company? If not, there is work to do. We suggest developing a messaging framework, also known as messaging architecture or infrastructure, that clearly outlines your brand’s identity and communication characteristics. This framework represents your company’s “personality”. We start with brainstorming adjectives and narrowing them down to just a few that represent who your company is, as well who your company aspires to be. From these adjectives we develop guidelines and examples that are straightforward and clear-cut for every single person involved in the communication that comes from your company. For instance, a dog toy company may want to be perceived as playful and fun, but an insurance company may prefer honest and straightforward. Details such as sentence length, complexity of vocabulary and narrative POV can all affect these perceptions.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brother3media.com/broadcast-ott-media</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/989cda00-1a0d-4b61-a354-6b24a66f5108/Broadcast-OTT-Service.jpg</image:loc>
      <image:title>Broadcast &amp; OTT Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/1586921726614-WDCY2D2HJVCDGBDV94JY/B3-Collage.png</image:loc>
      <image:title>Broadcast &amp; OTT Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brother3media.com/campaign-brand-design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/ca99f306-cb22-4f71-b99d-efea0073d1e4/B3-M-Pattern1.jpg</image:loc>
      <image:title>Campaign &amp; Brand Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/56279fdd-7413-4c89-9cf7-34ad6146fca5/start-page-tias.jpg</image:loc>
      <image:title>Campaign &amp; Brand Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/bf0a2c5b-fe5a-4def-a7e9-5ecc3d59d00a/start-page-b3.jpg</image:loc>
      <image:title>Campaign &amp; Brand Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/15eb895a-a6eb-4aeb-af64-5588a1797dfc/start-page-ottobot.jpg</image:loc>
      <image:title>Campaign &amp; Brand Design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brother3media.com/concepting-art-direction</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/ff18ca81-c3c8-4359-99fe-124e0fdd8602/concepting-ts-storyboard.jpg</image:loc>
      <image:title>Concepting &amp; Art Direction - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/3fffc5e2-d3d4-4df8-aaf2-8aa2499022eb/I02A3464.jpg</image:loc>
      <image:title>Concepting &amp; Art Direction - Our art direction talent at Brother3 is varied, experienced, and skilled.</image:title>
      <image:caption>Whether your campaign features digital, video, print elements or all of the above, we have the tools and the talent to deliver an effective, memorable campaign that will directly translate into profit for your business.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brother3media.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg</image:loc>
      <image:title>Contact</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brother3media.com/copyright-trademark</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/1586921726614-WDCY2D2HJVCDGBDV94JY/B3-Collage.png</image:loc>
      <image:title>Copyright &amp; Trademark - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brother3media.com/digital-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/9b2167b2-c098-44e8-b2ba-ab98972ed1b2/AdobeStock_252760983.jpeg</image:loc>
      <image:title>Digital Strategy - Strategic Timing for Exponential Results</image:title>
      <image:caption>Anybody can generate a list of tasks to check off for an effective digital strategy, but it takes experience to know what elements interact with and build off of one another to produce exponential results. Strategic timing  and the right tactics are key to taking full advantage of each step of a marketing campaign. We are firm believers that an omni-channel approach is the best practice to reach your audience. The consumption of media is always changing and the amount of different platforms is always growing. Because of this constant evolution in the digital landscape, it’s more important than ever to make sure your messaging is being seen across all platforms, devices, networks, and audiences. An omni-channel approach ensures that your brand is given the most opportunity for engagement through tactics like social, eblast, OTT, search, organic, and more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/d351b905-0cb9-4838-bb0e-7eb49c738a3f/AdobeStock_405794330.jpeg</image:loc>
      <image:title>Digital Strategy - RIGHT TIME WITH RIGHT MESSAGE</image:title>
      <image:caption>At Brother3 Media, we avoid putting all of your eggs into one basket. By creating engaging content with a consistent message across various channels, we place your brand in a better position to be seen and heard. If you're ready to amplify your digital marketing strategy or start a more strategic marketing plan, we can help you reach the right audience at the right time with the right message.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brother3media.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2022-12-14</lastmod>
  </url>
  <url>
    <loc>https://www.brother3media.com/illustration</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847763854-OGJIPZXLM6WQ3QJW4MYL/image-asset.jpeg</image:loc>
      <image:title>Illustration - There’s No Replacement for an Artist’s Touch</image:title>
      <image:caption>The rise of digital media puts visual art front and center. The majority of our online experiences are visual, and with the sheer volume of content out there, originality stands out. While computers make design easier than ever, they also encourage a sort of uniformity that a more traditional approach can easily break through and catch viewers’ attention.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brother3media.com/keep-making-memories</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/1594402439780-F97NTEETY4AW4FETHG2C/-Keep-Making-Memories-Email.png</image:loc>
      <image:title>Keep Making Memories - CAMPAIGN EMAILS THAT DRIVES IN-STORE PURCHASES.</image:title>
      <image:caption>It is important to reach new customers as well as continue to inspire existing ones. The campaign doesn’t only reach existing customers, but we deployed a custom Keep Making Memories e-blast to 25,000 conquest customers and then retargeted those same users on social with similar messaging. This led to over 3,000 website visitors to the e-blast campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/1594356278871-DDAYCKMZP1HMW3EIZGOO/KMM-webtile-tacoma-1920x614-slider.jpg</image:loc>
      <image:title>Keep Making Memories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/1594356708568-19BYSEFVR5DX9UARH0A5/keep-making-memories-1920x614-webtile.jpg</image:loc>
      <image:title>Keep Making Memories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/1594353760596-CF1FTC2FFVFPHBOXXIV3/keep-making-memories-customer-posts-5.jpg</image:loc>
      <image:title>Keep Making Memories</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/1594353553282-L6PMRCTHHDWL21BZBL1A/keep-making-memories-9-tile.jpg</image:loc>
      <image:title>Keep Making Memories</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/1594353505636-CAP3HGULQ0TTASBUSVVD/keep-making-memories-1080x1080-idea.jpg</image:loc>
      <image:title>Keep Making Memories</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brother3media.com/logo-design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/0f059a1c-961b-4a61-a74b-298f77d8e325/tias-logo-round1.png</image:loc>
      <image:title>Logo Design - Making a decision</image:title>
      <image:caption>Deciding which type of logo is right for your business can be overwhelming, especially because the emotional impact of the logo is the most important part. This is something difficult to come up with out of the blue, but “you know it when you see it”. We like to start with a lot of options that check off logistical boxes, but then present them to the business owner and major stakeholders to get their gut reactions that help steer the direction of a second round of options. Design options are literally limitless so it’s important to have a trained graphic design artist involved that is versed in the nuances of classic, bold, retro, modern, quirky and handmade styles, familiar with color theory, and good with fonts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/1757a524-0ad9-4957-8898-743ff97688e3/logo-humphrey-concepts.jpg</image:loc>
      <image:title>Logo Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/ebedc859-dd52-4666-a43d-64b4d4015a02/logo-venu.jpg</image:loc>
      <image:title>Logo Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/c370f58f-6be0-4b12-8faf-9b0d3992f498/logo-smart-toys.jpg</image:loc>
      <image:title>Logo Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/12a12c41-f392-40c6-a626-d90902a83c1c/logo-peri-nicole.jpg</image:loc>
      <image:title>Logo Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/e0ab480c-f0d9-48c1-bc88-fce12adf60ca/logo-tias.jpg</image:loc>
      <image:title>Logo Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/3a8b94f1-1322-4f71-a877-7a3ac11f31f1/logo-offroad-place.jpg</image:loc>
      <image:title>Logo Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/7a1f53a9-aa8f-4f6f-886f-2cad0f5aa494/logo-life-deep-ellum.jpg</image:loc>
      <image:title>Logo Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/8970f78e-94b7-4f9c-b143-d37370f7d8c7/logo-ottobot.jpg</image:loc>
      <image:title>Logo Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/47d311bf-7fce-4c10-b152-3186fdc90d68/logo-marshal-firm.jpg</image:loc>
      <image:title>Logo Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/7b2aaabd-a700-45f2-8d66-32dc8ccf9157/logo-peri-nicole.jpg</image:loc>
      <image:title>Logo Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/711fa82c-ee65-4cd7-926d-ebdebdb5b128/logo-venu.jpg</image:loc>
      <image:title>Logo Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/6c830ca6-e8dd-4e64-9bf0-ced09d501cea/logo-social-lites.jpg</image:loc>
      <image:title>Logo Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/b407e0d3-a029-43f5-958a-712d2e5a32bc/logo-parts-plus.jpg</image:loc>
      <image:title>Logo Design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brother3media.com/media-buys</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/96251b55-8576-40f7-b9b0-e4585a0b495a/multilingual.jpg</image:loc>
      <image:title>Media Buys</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/abfa4a65-e617-43a3-830a-273875f09fd2/multilingual-device.jpg</image:loc>
      <image:title>Media Buys - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/1586921726614-WDCY2D2HJVCDGBDV94JY/B3-Collage.png</image:loc>
      <image:title>Media Buys - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brother3media.com/multilingual-support</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/96251b55-8576-40f7-b9b0-e4585a0b495a/multilingual.jpg</image:loc>
      <image:title>Multi-Lingual Support - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/1586921726614-WDCY2D2HJVCDGBDV94JY/B3-Collage.png</image:loc>
      <image:title>Multi-Lingual Support - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brother3media.com/on-a-friday</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/1587255255605-ZL8T8L3ELVS794TO6W4C/IMG_5797.JPG</image:loc>
      <image:title>On A Friday</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/1587255255258-A13VKLPAEPBOZI09YRMD/IMG_5796.JPG</image:loc>
      <image:title>On A Friday</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/1587255255335-WF67799V1A06MBZN5BM0/IMG_5798.JPG</image:loc>
      <image:title>On A Friday</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/1587255255729-68YHUOMZO2F5WGB4JX85/IMG_5799.JPG</image:loc>
      <image:title>On A Friday</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brother3media.com/ottobot-motors</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e83bbb9aecca04c12a44c3c/1626976700452-35IY3YFPZB80XYQSP1WU/big-shoe-logo.jpg</image:loc>
      <image:title>Ottobot Motors</image:title>
    </image:image>
    <image:image>
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      <image:title>Philosophy</image:title>
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      <image:title>Post Production and Editing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Post Production and Editing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Print Production - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>SEO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>SEO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>We’re a team of audiophiles here at Brother3, and we never, ever overlook sound design. Check out some of our work and listen for yourself. We’re ready to take your production to the next level of professionality and maximize every opportunity to establish your brand identity in your customers’ minds.</image:caption>
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      <image:title>Store To Door - THe right audience &amp; the right message in a consistent Omni-channel experience.</image:title>
      <image:caption>Store To Door postcards were sent to people who engaged with the website.</image:caption>
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