ILLUSTRATION

Design That Leaves An Impact

There’s No Replacement for an Artist’s Touch

The rise of digital media puts visual art front and center. The majority of our online experiences are visual, and with the sheer volume of content out there, originality stands out. While computers make design easier than ever, they also encourage a sort of uniformity that a more traditional approach can easily break through and catch viewers’ attention. 

  • Strategically using illustration in your marketing can communicate a message more organically and generate a greater impact. Illustrations require less attention and analysis from the user, and can express emotion, tone and sentiment more easily than written word. Viewers feel a deeper connection and experience more emotional investment when viewing advertising with illustrations.

  • An image can tell a story in one glance, and in a universal language that anybody from anywhere can understand. With illustration, the possibilities are limitless and unlike photography and videography, you can easily portray things that don’t exist or can’t readily be seen. Often a combination of illustration and text, infographics are one of the best ways to communicate complex ideas in a concise way that is more likely to be understood and remembered by the viewer.

Brother3’s team members are artists first and digital creators second. Long before the advent of digital media, we were sketching, painting, and experimenting with different mediums. This love of hands-on creation is what drives our passion for design, and we believe that our digital work benefits from our extensive traditional experience. We feel illustration plays an important role in a brand’s media mix, whether it’s an outright sketch, digital rendering, or completely digital creation. We’d love to discuss how illustration can elevate your marketing, so reach out and let’s get brainstorming!